ZTE handset sales increase by 400 per cent


Chinese manufacturer says shipments of its devices have risen by 30 per cent in the first half of the year led by sales of its Blade device

Chinese manufacturer ZTE says it has shipped 60 million terminal products, including 35 million handsets in the first half of 2011 – a 30 per cent increase on the same period last year

It says the increase in smartphone shipments has resulted in the company experiencing a 400 per cent increase in smartphone sales globally.

The company says a large part of its success in the first half of the year can be but down to sales of its ZTE Blade handset, which is currently available through 80 operators in 50 countries across the planet.

The manufacturer says it has now sold over 2.5 million Blade handsets globally and expects to increase this to five million by the end of the year.

ZTE says daily sales of the Blade in China average 16,000 handsets – the highest in the country for an Android handset.

In China, ZTE’s handset business is growing at a rate of over 20 percent, which it says can be attributed to its partnership with the country’s top three operators to custom make Android smartphones.

It is not just in China where handset sales are growing. ZTE claims sales of its handsets in the US rose by 300 per cent in the first half of the year and by 40 per cent in Europe.

ZTE executive vice president He Shiyou said the handset growth was likely to continue as more handsets were released later this year.

“We are pleased with the success of the Blade worldwide and of our other handsets in other major markets,” Shiyou said.

“We aim to launch over 30 smart terminals during the remainder of 2011, including mid to high-end smartphones such as the ZTE Skate, a smartphone harnessing Windows Phone 7 and TD-LTE dual-module and dual-waiting models.”