GSMA names former France Telecom EVP as director general

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New director general Anne Bouverot appointed to head up programmes and initiatives on behalf of association’s members

The GSMA has appointed former France Telecom executive vice president for mobile services Anne Bouverot as director general.

Bouverot, who will also become a member of the GSMA board, will be tasked with “driving strategic programmes and initiatives” for the association’s member agencies.

She has represented France Telecom on the GSMA board for the last two years.

Prior to working at France Telecom, Bouverot was a non executive director at insurance firm Groupama and a non-executive director at prepaid corporate services company Edenred.

GSMA board chairman and Telecom Italia Group CEO and Chairman Franco Bernabe said: “Anne brings to the GSMA a wealth of experience and a proven track record of success in the highly dynamic mobile industry.”

“She has a deep understanding of the opportunities and the challenges facing mobile operators today, and will leverage this as she leads the GSMA in driving strategic programmes and initiatives for the benefit of its membership.”

Bouverot said: “The GSMA has played an important role in the development of the mobile industry, uniting the world behind a standard technology and ensuring seamless and interoperable mobile services for billions of users globally.

“We are now entering a new phase, where virtually everyone and everything is connected by mobile, and with many new challenges facing the industry. I am looking forward to leading the GSMA to help and support its operator members to face these challenges and continue their development.”

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