MVNO will raise €1 million (£878,521) for child education in 10 countries by the end of October
Ethnic MVNO Lebara Mobile will aim to raise €1 million (£878,521) by the end of October for disadvantaged children across ten countries as part of its tenth anniversary celebrations.
The initiative will see Lebara donate a portion of every top up it receives across its European and Australian markets to the overall kitty.
In the UK, ten pence from every top up over £10 will be donated to the fund.
At the end of October, the money will be distributed to charities in Colombia, Ghana, India, Morocco, Nigeria, Pakistan, Philippines, Poland, Romania and Turkey where it will be used to educate 100,000 children across all the nations.
Speaking to Mobile News Lebara CEO Ratheesan Yoganathan (pictured) said the company had already raised €70,000 in the first week of the scheme.
“We wanted to give people, our customers the chance to give something back to their own country,” Yoganathan said.
“It’s important to have a sense of giving and we looked around and asked how we could educate people to give.
“We feel this is a great way to show other people that there is a pleasure in giving something back.”