Users say advertising images of “life proof” handset are misleading as dealers question one-year warranty
The BBC television programme Watchdog, which investigates viewers’ complaints against retailers and traders, is looking into claims that Motorola is misleading consumers through the advertising of its Defy device.
Users of the Motorola Defy (pictured), a handset marketed as ‘life proof’ in its advertising, are complaining that its marketing, which shows the device being repeatedly dropped and submerged in water without breaking, is misleading.
The device, which was launched earlier this year, uses strong scratch-resistant Gorilla Glass for its screen and is also water- and dust-resistant.
Motorola said at launch the Defy is equipped to withstand all that life throws at it.
But Watchdog is investigating claims devices are being damaged, screens broken from shoulder height, and aected by water.
A number of consumer forums, including one on the social Motorola website, also reveals customers experiencing problems with the screen breaking from minimal heights.
A Motorola spokesperson said: “Motorola has not been contacted by BBC Watchdog and as such have no further comment at this stage.”
And dealers Mobile News spoke with backed these claims; they claim to have received numerous complaints from customers and blamed Motorola for advertising that, based on their experienced, isn’t accurate.
Dealers have also questioned Motorola’s decision to only offer a one-year warranty on the handset. Devices with a broken screen or water damage are not covered under the warranty, dealers claim.
Similar devices, such as the exclusive Data Select JCB handset range, come with three years as standard.
Adrian Foot, proprietor of Welling-based dealership The Phone Shop, said: “We’ve had a number of Defys come in since launch and many had cracked screens.
“This is supposed to be an outdoor phone and Motorola should be following through with repairs under warranty if breakages are occurring, because the customer will feel tricked.”
Complete Communications proprietor Adam Nyman added: “It makes a mockery of the marketing campaign and the handset as a whole if this is the case.
“In the ﬁrst instance the phone shouldn’t be breaking and on the rare occasion it does, Motorola should be doing everything to ensure customers don’t feel deceived by it all.”
A second Motorola Defy handset, Defy Plus, is expected to launch next month.