Nokia distribution review results imminent

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Nokia is expected to reveal the outcome of its channel review in the coming weeks as the launch of its Windows Phone devices nears

UK distributors are expected to discover the outcome of Nokia’s channel review within the next few weeks, as Nokia readies its launch of Windows Phone devices.

Nokia general manager Conor Pierce told Mobile News this month its first distribution review would be completed shortly. Sources in distribution claim its decision has now been finalised and an announcement is imminent.

All UK distributors including Brightstar Europe, Shebang, Micro-P and Brightpoint, as well as its current handset distributors Data Select and 20:20 Mobile were invited to tender. Distributors were asked to outline their routes to market across consumer, SME and corporate.

Pierce declined to comment on speculation that a third distribution partner – focussed more on the IT B2B sector – was likely. Sources in both Data Select and 20:20 Mobile remain confident their contracts will be renewed.

Pierce said: “It’s all very well having a portfolio of products, but what’s really important is how you bring that portfolio to market. We are currently reviewing our distribution landscape in an attempt to bring more clarity and exposure of our presence in the B2B channel.

“We will have a very strong distribution landscape and will be very focussed on the B2B side of it. We will have the foundations in place as we bring in our new services and our Windows Phone portfolio.

“It’s been three years since our last review. We are working very closely with our existing partners and looking at the broad landscape in terms of how we can change our strategy to take us to the next level.

“B2B is part of a bigger picture and it’s really important we create a base for our new strategy. We hope to conclude this process very soon.

“We have an incredible opportunity, be it with our Windows Phone strategy or our Symbian strategy, to provide a point of differentiation and address all B2B and consumer needs.”

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