Samsung pledges to donate £3,500 to cancer charity for every mile swum by a team which includes Sir Richard Branson and Ronan Keating
Samsung is sponsoring a swim across the Irish Channel which aims to raise £1 million for Cancer Research UK.
The ‘The Samsung Galaxy S II Swim’ will see a team of swimmers, including Sir Richard Branson and former Boyzone musician Ronan Keating, attempt to swim from Holyhead in Wales to Dublin in Ireland on September 31.
Samsung will contribute £3,500 for each mile across the channel completed by the team, who will record their efforts using Samsung’s Galaxy II S smartphone and Galaxy Tab 10.1 tablet.
The swimmers will have to cover 56 miles on their journey from Holyhead to Dublin, meaning that if the team complete their swim Samsung could be in line to donate almost £200,000 to Cancer Research.
Samsung Mobile UK and Ireland managing director Simon Stanford (pictured) said: “Our range of Galaxy devices are designed for people that live life to the full so it’s fitting we sponsor such an exciting and adventurous challenge that we know will appeal to all Samsung customers.
“It’s an ambitious target for an ambitious challenge and we encourage all customers to get behind the team and donate whatever they can to help reach the £1 million target for such a worthwhile cause.”
Cancer Research UK supporter led fundraising director Frances Milner said: “We are delighted to have Samsung on board as our headline sponsor. This is a tough challenge – the Irish Sea is almost three times the length of the English Channel – but we have a great team who are all motivated by our aim to raise £1million.
“Every two minutes someone in the UK is diagnosed with cancer and so events like this are vital for raising money for our lifesaving work.”