Three to bring broadband to poorly connected rural areas


Initiative with the Countryside Alliance to provide mobile broadband speeds of 4Mps using the operator’s dongles and MiFi devices 

Three and the Countryside Alliance have launched a project aimed at identifying poor or non-existent broadband connectivity in rural areas, giving away around 4Mbps of free connectivity with dongles and MiFis.

The initiative, called the Rural Broadband Working Group, will see the operator work with local politicians and the Countryside Alliance to help communities, families and businesses in these areas that while not served by fixed line broadband providers, do have access to Three’s mobile internet network.

The first phase of action will see the group working with local political influencers to identify eleven rural communities, providing free mobile broadband data and devices for a year. Free public access will also be provided in communal areas such as pubs and community centres using a MiFi device.

Gringley-on-the-Hill in North Nottinghamshire will be the first village to receive connectivity, benefitting from some 30 mobile broadband dongles and MiFi devices. Some of these will provide access in the local pub and community centre.

Three CEO David Dyson said: “Thousands of communities still cannot access fixed line broadband services, but they do have access to a mobile broadband network, and that’s where this new initiative comes in. We have built a network designed for the internet and are passionate about using this to help more and more people experience the everyday benefits this can bring.”