Global mobile app downloads to grow 144pc this year

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Analyst Ovum predicts figure will reach 18 billion in 2011, with Android downloads overtaking those made on the iPhone for the first time

Global mobile phone application downloads will grow 144 per cent year-on-year to reach 18 million in 2011, with more apps downloaded on Android than on the iPhone for the first time, according to Ovum.

In a new forecast, the independent telecoms analyst predicts that downloads will top 45 billion in 2016. Revenues for paid-for apps will hit $3.7 billion (£2.3 billion)  in 2011, year-on-year growth of 92 per cent, with the market on course to achieve revenues of $7.7 billion (£4.8 billion) in 2016.

Ovum also predicts that Android will take a significant lead in the market to overtake Apple for the first time, with 8.1 billion downloads compared to Apple’s 6 billion. Last year the two players reached downloads of 1.4 billion and 2.7 billion respectively.

It said it expected Android’s dominance to significantly increase in this area over the next few years, with almost double the number of Android application downloads compared to the iPhone by 2016, with 21.8 billion and 11.6 billion respectively.

Ovum also reckons the Windows Phone operating system will overtake BlackBerry for third place by 2015 in both total mnumber of downloads and revenues.

Ovum devices analyst Nick Dillion said: “Consumers’ seamingley insatiable demand for mobile applications is set to continue this year,with downloads from app stores increasing around the world.

“The huge lead in downloads that Android will take on Apple is being driven by the growth of the platform as a result of its increasingly popularity and progress into lower price points.

“But although Android phones will lead on total download numbers, iPhone will continue to dominate the market in terms of revenues for paid-for apps, reaching $2.86 billion in 2016, compared to $1.5 billion for Android.”

 

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