Mystery Shopper: Bristol

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Mystery Shopper is looking for a mobile phone and tariff deal for their daughter at university. Email and social networking is important, as is a good-value tariff

=4: Orange

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5 
Total – 20/30

=4: Vodafone

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 20/30

3: Phones 4U

Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 3/5
Sales ability – 5/5
Shop appearance – 2/5
Total – 23/30

2: Three

Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 3/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 25/30

1: Carphone Warehouse

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 28/30

Summary

Although the overall winner this week was Carphone Warehouse, the Three store was a close runner-up, thanks to its great offers and for the demonstrations I was given.

The Carphone store scored highly for its appearance, displays and product range. Lloyd’s customer service skills were excellent, as was his product knowledge; he also gave a great demonstration to top this off. I found a good deal on a phone that was also ideal for social networking. All-in-all, this store, in the Bristol Broadmead shopping district, is definitely worth a visit.

Full review in Mobile News issue 497 (September 12, 2011).

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