20:20 seals Carphone and Tesco Aegis deal


Distributor to supply both retailers with 50 new Aegis-designed phone cases as handset case manufacturer adds four to team on the back of recent contract wins

20:20 Mobile has secured deals with supermarket chain Tesco and mobile retailer Carphone Warehouse for the supply of Aegis accessories.

The deal will see the Crewe-based handset distributor, which holds the exclusive supply deal for Aegis products in the UK, supply both retailers with about 50 new Aegis-designed phone cases, including four ‘2 for 1’ bundle packs which will be sold in selected stores.

London-based Aegis manufactures handset cases for a number of different devices, including iPhone, BlackBerry and HTC.

Products are either sold under their own branding, or by securing licensing agreements from other established brands, such as fashion designers Ed Hardy and David Garibaldi, and DC Comics, to carry their logo.

20:20 Mobile is already supplying operator O2 with several Aegis accessories, including an exclusive Superman and Batman iPhone 4 silicon ‘skin’ case, which launched in April.

Aegis head of marketing Jessica Martin said Aegis’s ability to make phone cases for multiple brands and with innovative imagery, has proven an attractive proposition to retailers.

Martin also claims this relationship has been a big part of the company’s recent success. More retailers are expected to start stocking another three product lines in time for Christmas, although Martin was unable to confirm further details.

She said: “We went into Carphone in a really big way with some of our brands, so off that we have got a lot of SKUs and they are selling really well.

“We have had a lot of success working with 20:20 Mobile as our distributor and look forward to working with it in the future as our portfolio increases.”

Based on its recent contract wins, and an increase in sales, Aegis has added a further four staff to its team, bringing numbers to 16 in the UK.

New positions include a legal and business and development manager, international sales manager, a marketing and design assistant and an administrative assistant.

Aegis also has design offices in Paris and Milan and a manufacturing site and a distribution centre in Hong Kong.