HTC launches handset in four colours aimed at customers “who want their phones to be more personal and complimentary (sic) to every moment of their day”.
HTC has launched the HTC Rhyme smartphone in the US, ahead of an October release on O2 in the UK.
The Rhyme has a 3.7-inch WVGA, super LCD display, a 5 mega-pixel camera and the latest version of HTC’s Sense user interface running over Android version 2.3.
It will come in three colours: Clearwater, Hourglass and Plum, with O2 planning to stock the Plum version. In the US, it will come with a range of accessories included, including a “Charm” which is attached to the handset and indicates when a message has been received.
The Rhyme, which was initially called the Bliss, is widely thought to be aimed at women, though HTC has made no mention of a gender specific target market for the device.
HTC vice-president of design Scott Croyle said: “HTC Rhyme represents an entirely new approach, based on recognition that there is a substantial group of consumers who want their phones to be more personal and complimentary (sic) to every moment of their day.
“HTC Rhyme is focused on delivering this through a fresh new style and experience that includes a family of innovative accessories like the HTC Rhyme Charm and Docking Station that are meant to naturally integrate into people’s lives.”