Samsung in £12m UK marketing campaign for Galaxy handsets

Multi-million pound Galaxy portfolio campaign to launch next week in the run up to Christmas as global sales of the Galaxy S II hit 10 million

Samsung is to launch a £12 million above-the-line marketing campaign next week in the UK to promote its Galaxy range of mobiles in the run up to Christmas. The handsets include the S II, W, Mini, Pro, Apollo and Ace.

The news comes as Samsung announced that sales of its flagship smartphone the Galaxy S II have reached the 10 million milestone globally, doubling from five million in eight weeks.

Samsung Mobile UK and Ireland managing director Simon Stanford said: “We’ve seen phenomenal sales of the Galaxy S II globally and in the UK specifically we’ve achieved record sales of the Galaxy S II in recent weeks – ahead of all other Android devices.

“We have ambitious plans for the Galaxy family over the coming months evidenced by a £12 million marketing campaign, which will launch next week.”

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