Vodafone launches prepay reward scheme


Operator’s ‘Vodafone Freebee Rewardz’ will be available to all prepay customers whenever they yop up £5 or more

Vodafone today (September 29) launched a new loyalty programme, ‘Vodafone Freebee Rewardz’ for all of its prepay customers.

Customers will be rewarded every time they top up by being sent a voucher code in an SMS.

This voucher allows them to choose from a wide range of products and services from Vodafone Freebee Rewardz partners such as BLOCKBUSTER, confectionist Thorntons and Merlin, the company that runs theme parks such as Alton Towers and Thorpe Park.

Alternatively customers can ‘bank’ the vouchers and use them to claim a larger reward as time moves on.

“Vodafone Freebee Rewardz is a unique scheme as we’re giving our customers something more than just discounts and customers can take part with whatever pay as you go phone they have,” Vodafone consumer director Srini Gopalan said.

The service, which can be compared to similar offerings from Orange, such as its Orange Wednesdays cinema offerings and O2 More and Priority Moments.

As the service grows it will be able to learn from customer activity and grow their choices over time depending on what products and services they choose to use.