Operators claim iPhone 4S sales breaking records


Vodafone, Everything Everywhere, O2 and Three say demand for new Apple iPhone 4S device is strong

Operators have reported strong demand for the new iPhone 4S device which went on sale today, with Vodafone admitting it has already run out of stock of the 16GB version of the handset.

O2 claimed it had sold more iPhone 4S devices in the first hour of sales than the iPhone 4 handset in the same period when it was released last year. It also said white versions of the device were outselling black ones.

O2 which did not allow customers to pre order the device, would not reveal exactly how many devices left its stores during that time.

Everything Everywhere said pre-orders for the device were the largest it had ever experienced for any device before, including previous iPhone handsets.

An Everything Everywhere spokesperson attributed this to the fact Orange started stocking the iPhone for the first time exactly two years ago, meaning a large number of contracts are up for renewal.

A Three spokesperson said sales had been “strong” and that in one instance, a single salesperson sold 19 of the new handsets in a single hour.

Speaking to Mobile News a Vodafone spokesperson said pre order sales had been strong and more versions of the 16GB device were on the way. He also advised people to use Vodafone’s ordering system in order to secure a handset.

“Pre orders have been very good so far, its been a very successful week so far. In fact we are out of stock of the 16GB variants but still have the 64GB and 32GB versions available.

“We are expecting more deliveries of the 16GB device and as soon as they come in we will dispatch them, we have a back order system in place too, so the best place for people to get a device is to order one and they will get it sooner than someone who doesn’t.”