Three mobile users to have viewing access to ITV programmes


Deal between ITV and On Demand Group will enable Three UK subscribers to catch up on programmes from television network

Three’s customers will be able to watch ITV content on their smartphones early next year after a deal was signed between the television network and On Demand Group.

The service will launch in the next few months and will cost customers £5 a month in addition to their line rental. It’s the first mobile operator catch-up deal agreed by ITV.

Subscribers will have the option to watch the content on the mobiles at any time with full control to pause, rewind, fast forward and repeat each show.

Three UK head of media sales and content services Neil Andrews said: “We feel the inclusion of ITV’s popular programming to our on-demand service, coupled with the strength of our 3G network, creates an unrivalled mobile TV proposition in the UK.”