O2 launches 1st Edition product testing platform


O2 customers will be able to test new products and services before they are launched on new 1st Edition platform in order to improve customer satisfaction

O2 today (October 21) unveiled a new platform called 1st Edition that allows its customers to test new products before they go to market.

Customers are able to sign up to the platform and then give their feedback to O2 in order to improve overall customer experience. The operator also says the platform will increase the speed at which future products go to market.

According to O2 CEO Ronan Dunne (pictured) the first product to be tested will be its recently announced VoIP service, O2 Connect which allows smartphone users to make calls over Wi-Fi using their mobile number.

O2 Connect will be rolled out to 1,000 1st Edition customers who will be able to test it for free.

Moving forward customers will be able to test applications from O2 that run on Android, BlackBerry and Apple handsets.

Customer feedback and information on the latest releases will feature on the 1st Edition website.

“Customers today expect and enjoy being able to be part of a live dialogue to help improve products ‘on the go’,” Dunne said.

“1st Edition presents an opportunity to ignite conversations with our customers and enable them to shape our products and services through hands-on feedback. It will also be a key business driver for innovation and help increase our speed to market in an increasingly crowded marketplace.”