Three unveils multimillion integrated advertising campaign


Three will play on growing customer base, smartphone range and tariffs in new ad campaign across TV, press, print and radio 

Three will launch a multimillion nationwide, multimedia advertising campaign that will run up to Christmas in order to highlight its growing customer base, smartphone selection and “all-you-can eat” data tariff.

The campaign is the first to be produced by advertising company Wieden and Kennedy for Three, since the operator partnered with it in January.

It will launch tomorrow (October 22) and will centre around two TV commercials, ‘Drops’ and ‘Explosions’ (screen grab pictured) which will be supported by press, print, digital, radio platforms over the next two and a half months.

Three marketing director Thomas Malleschitz said: “Our upgraded network and the promise of all-you-can-eat data have made Three the UK’s fastest growing network.

“We’ve hand-picked the best range of smartphones so they now make up 98 per cent of our sales, the campaign brings to life how people are joining Three to make the most of them.”