Mystery Shopper: Telford

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Mystery Shopper wants a good deal on a prepay iPhone 4, as the new 4S is taking its place. Insurance is also a requirement – what can retailers offer?

5: Orange

Product range – 2/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 2/5 
Total – 8/30

4: Carphone Warehouse

Product range – 2/5
Product knowledge – 3/5
Airtime knowledge – 2/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 2/5
Total – 11/30

3: Three

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 2/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 16/30

2: O2

Product range – 1/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 19/30

1: Vodafone

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 23/30

Summary

The clear winner was Stuart at Vodafone. He was helpful and I was confident about the advice I was given. He even suggested I come in when the iPhone 4S was out as I would get a better deal, which was much appreciated.

I was, however, disappointed that Three and Orange did have the iPhone 4 on sale on prepay, but could not offer me any insurance.

I was also disappointed that none of the stores tried to close a sale with me, and let me leave without even trying.

Full review in Mobile News issue 500 (October 24, 2011).

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