O2 in £4 million Priority Moments marketing campaign


Push in the run up to Christmas to promote offers from brands including House of Fraser, The Fragrance Shop, Café Rouge, Strada and Bella Italia

O2 has launched a £4 million marketing campaign to support its Priority Moments Christmas activity.

From today, a television advert runs for four weeks with an outdoor campaign running for two weeks from November 14. The print campaign will run in national, regional and consumer press for four weeks. The campaign will be supported by dedicated social media activity.

Offers being pushed include a £15 House of Fraser voucher with a £40 spend, 50 per cent off selected designer fragrances at The Fragrance Shop and a free hot drink and mince pie at Café Rouge, Strada or Bella Italia.

O2 said Priority Moments represents an opportunity for partner brands, enabling them to reach O2 customers in a “relevant and highly effective manner”.

It added that by delivering offers and experiences to customers wherever they are, partners will be able to drive additional business through their stores, reinforce customer loyalty and stay competitive during the busy Christmas shopping period.

O2 marketing and consumer director Sally Cowdry said: “We know that in the current financial climate this Christmas will be tough for everyone and so being able to offer money saving offers and experiences is a great way to help our customers make the most of the festive season.

“With a wide range offers available through our Priority Moments Christmas campaign there is something for everyone.  The advertising campaign includes TV to create mass awareness but as Priority Moments is a location based mobile service outdoor advertising will also be key.”

Following the launch of O2 Priority Moments in July, the operator has made a recent upgrade to the mobile service. New features include the ability to filter moments by category and an upgraded search function that lets customers search for offers by any location, rather than being restricted to just the current area. The new features will also allow customers to access online offers in addition to the location based offers.

O2 customers can download or access Priority Moments through their phones or by texting ‘MOMENTS’ to 2020 to register.