Now Mobile SIM card airtime sold in Tesco

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Deal in conjunction with epay sees firm become fifth MVNO to have its airtime sold at Tesco

Ethnic MVNO Now Mobile has signed an agreement with Tesco to sell airtime for its SIM cards across the supermarket chain’s retail estate.

The deal, which became active this month, was signed in conjunction with prepay transaction provider epay, which supplies Tesco with airtime.

The agreement will make Now Mobile, which launched 12 months ago, the fifth MVNO to have its airtime sold at Tesco, behind Lebara, Lyca Mobile, Virgin Mobile and Tesco’s own Tesco Mobile.

As part of the agreement Now Mobile’s branding will appear at Tesco pay points, and flyers about tariffs and offers will be available in-store to customers.

It follows a deal struck between Now Mobile and Asda last month for the retailer to sell Now Mobile SIM cards at 50 of its stores in strong ethnic areas.

Now Mobile country manager Vikram Kumar said the agreement with Tesco would help boost the company’s brand credibility.

He said: “Tesco has got over 27,800 till points in over 2,200 stores, so you can imagine the presence our product gets.

“The brand becomes more visible and customers begin believing in your brand, because there are so many MVNOs in the market they are not sure which one to go with.

“By seeing us in Tesco, it adds brand value and increases our presence in the market.”

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