Mainline unveils ‘Pencil Sharpener’ dealer tool


Service gives dealers a number of benefits in a move the Everything Everywhere distributor says gives them a competitive edge in the market

Mainline Digital Communications has launched its Pencil Sharpener tool, which it claimed offers better margins on bigger deals and enabling dealers to compete more effectively.

The new service is allied to Everything Everywhere’s Discount Authorisation process. It allows dealers to apply for extra airtime credits, discounts, additional commission and early upgrades to help them win or retain significant business.

Mainline managing director Andrew Boden said: “Competition is fierce and businesses are always looking to shave costs. Smaller independent mobile specialists can find it tough to compete with the sizeable volumes and discounts offered by larger dealers.

“This is where we’ve stepped in to make things easier for our dealers and to give them a competitive edge in the market. We are looking forward to rolling out this service and assisting our dealers in winning quality business and retaining existing customers.”