Orange to launch three budget phones in Europe and Africa

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New handsets from Alcatel, which all come with dedicated Facebook access, to go on sale this quarter for under €100

Orange is to exclusively launch three new phones from Alcatel One Touch this quarter in Europe and Africa, all coming with dedicated Facebook functionality.

The new handsets, all priced under €100 (£86), include the One Touch 908F Android smartphone (pictured centre), One Touch 585F (pictured right) and One Touch 813F (pictured left). Each comes with a dedicated ‘F’ key to allow interaction and the uploading of content to the social networking site.

They will be available in 15 countries, with Romania and Poland launching by the end of the year. More countries will launch the handsets throughout 2012. The bundles and tariffs purchased with the phones include free unlimited Facebook access.

Orange said this announcement forms part of its strategy to provide access to mobile services such as Facebook to the widest possible range of customers.

The network added it had set out a clear strategy to increase its original design manufacturer portfolio from 15 to 20 per cent in order to offer customers more choices across the contract and prepay segments.

Orange seni0r vice president of mobile multimedia and devices Yves Maitre said: “Until now many consumers across Africa and Europe have not had access to a phone that offers deep Facebook integration at an affordable price. We feel strongly that it is Orange’s role to enable customers to enjoy a digitally rich, connected life and this and future work with Facebook and Alcatel One Touch will allow us to open up mobile social media access to even more of our customers.”

 

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