Doro and O2 secure device deal


O2 will stock Doro’s PhoneEasy 610 in its retail estate and online from December 1

Senior market handset manufacturer Doro has signed an agreement with O2 to sell its PhoneEasy 610 handset in the operator’s stores and website from December 1.

O2 is the first UK operator to stock the device which was launched on July 4 this year and is already stocked by Carphone Warehouse. It will cost £79.99 on prepay and free on pay monthly.

The PhoneEasy 610 has separated keys with a concave design which allow for easy dialling, it can also be paired to a wireless earpiece or hearing aid via BlueTooth.

Speaking about the partnership O2 UK portfolio manager Ben Bevins said: “We have handset options to suit all needs – including those customers looking for simple and easy-to-use phones.

“The Doro 610 has been built specifically with these customers in mind and we think they’ll love it.”

Doro UK and Ireland managing director Chris Millington (pictured) said: “We’re delighted to be launching our first handset with O2 in the UK – a significant player in reaching our target demographic.

“We’re thrilled O2 has both supported this handset and understands the need for intuitive easy-to-use mobiles that provide accessible technology in a bid to make people’s lives easier.”