Chessington- based dealer Jelly signs three year deal with Championship side Crystal Palace for its logo to appear on back of teams shirts
B2B dealer Jelly Communications has signed a three-year sponsorship deal with Championship side Crystal Palace to help raise nationwide awareness of its brand.
The Chessington-based firm, which is a subsidiary of hardware distributor Frequency Telecom, now has its website’s URL beneath the neckline on the back of the first team shirt and on the reverse of the shorts.
The Jelly Communications branding also features on advertising hoardings around Palace’s home ground of Selhurst Park, as well as in the match-day programmes and on the club’s website.
The sponsorship, which is Jelly Communications’ first, began last Sunday (November 20) with Crystal Palace’s match at Leicester City.
Frequency Telecom managing director Gareth Limpenny said: “We’ve talked about raising the Jelly Communications profile like this for a while. We want to grow more, and extending the reach of the brand will help with that.
“Jelly is a strong and local south London business and for us to be associated with a leading name in football can only be good for us.”