Strong Christmas sales expected by operators


O2 and Everything Everywhere say they both expect strong handset sales in the lead up to Christmas despite poor economic conditions

O2 and Everything Everywhere – T-Mobile and Orange’s parent company – say they expect strong handset sales over the Christmas period despite poor economic conditions.

Both operators claim their offerings, such as O2’s Priority Moments and Orange’s “popular” prepay Christmas Box, which includes free headphones worth £60, will boost sales.

O2 CEO Ronan Dunne claims shoppers can save £75 on their Christmas shopping using its Priority Moments offering.

Priority Moments feeds O2 customers exclusive offers for more than 100 high-street stores – up from 75 in August and including House of Fraser, HMV, New Look, Hotel Chocolat and French Connection.

O2 began a £4 million brand campaign on Priority Moments earlier this month to help build awareness in the build-up to Christmas.

Dunne (pictured) said: “We reckon an average family between now and Christmas, just doing the regular things they want to do for Christmas shopping, could save themselves £75 just by using Priority Moments.

“Customers are getting hit with inflation outside our industry. Food prices have gone up and the other big hits are on petrol and utility costs at home.

“It’s still very tough for consumers because there is still a big squeeze out there, but they’re getting more back for their money than they were 12  months ago.

“Consumer confidence is still a challenge and we’re addressing the extra price pressure they have head-on to ensure they see us as part of the solution and not as part of the problem.”

An Everything Everywhere spokesperson added: “Everything Everywhere is looking forward to a strong Christmas period across both Orange and T-Mobile, despite the tough market trading conditions currently being experienced in the retail sector.

“Trading figures indicate that the offers and choice we have in place is exciting Christmas buyers across both brands.”