Former Three sales and marketing director Allera replaces temporary Everything Everywhere sales director Rob Shardlow
Marc Allera starts his new role as chief sales officer at Everything Everywhere (EE) today (December 1).
Allera will report to EE CEO Olaf Swantee. He will be responsible for driving sales, retention and in-life trading and execution.
He will also oversee retail, digital, telesales, small and medium enterprises (SME) and the indirect channel.
Allera previously held chief sales officer and sales and marketing director roles at Three.
He replaces former Vodafone SME head Rob Shardlow, who came in as interim sales director in October.
EE CEO Olaf Swantee said: “As mobile devices become more powerful and more important to the everyday lives of nearly everyone, we are focusing our business on providing outstanding service and support through our front-line teams.
“Marc is going to play a pivotal role in bringing a service-oriented culture to all of our sales channels that will differentiate Everything Everywhere in the market.”
Allera said: “It is a privilege to join Everything Everywhere at a time when the company is further improving how it builds and maintains its relationships with customers.”