Nokia releases stock of its first Windows Phone through new distribution partners earlier than first expected
Dealers have finally got stock of the Nokia Lumia 800 from the manufacturer’s new distributors Micro-P and Ingram Micro, calming independent dealers’ fears that they wouldn’t get the handset until next year.
Fonehouse, which has a distribution agreement with Micro-P, will sell the Windows Phone
device in its 50 UK stores.
At Nokia’s partner network event at the National Space Centre in Leicester recently Nokia UK and Ireland general manager Conor Pierce told around 50 dealers: “The way we’ve launched the Lumia 800 has been really different to what we’ve done in the past.
“We didn’t take volume and just splash it out into the market. We took a focused approach, engaging with our launch partners to focus on execution.
“There is pent-up demand. People are going into your stores asking for it. It’s been very hard not to have delivered it, so I’m delighted to be able to do that.”
Micro-P Mobile UK sales and commercial director Simon Woodman said: “The Lumia 800 is getting a fabulous response from the retail channels. Nokia wants to maximise it opportunity in the run-up to Christmas.
“We have an accreditation programme. Resellers will work with us on training and putting marketing plans together.”
Ingram Micro head of category for software, Cloud and mobility Apay Obang-Oyway said: “We’re pleased to be part of the new Windows experience. We’re ready and raring to go with it.”
Chris Quayle, director of Flintshire-based dealer iData, said: “This is a massive boost in the lead-up to Christmas. Nokia has not held back in marketing. This is a good all-round device and will turn the tables on the competition.”