O2 launches iPhone leasing scheme

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O2 Lease allows consumer and SME customers with under 10 employees to lease the iPhone 4S from £55 per month

O2 small business and consumer customers will be able to lease the iPhone 4S on a 12 month contract from £55 a month through the operator’s O2 Lease scheme from today.

The offer which starts today (December 10) and is only available in O2 stores or over the phone, gives SMEs with less than ten employees an iPhone 4S 16GB handset and 300 minutes for £45 a month.

This increases to 600 minutes for £50 a month, 1200 minutes for £60 a month and unlimited minutes for £75 a month.

As well as the minutes, customers get 500MB of data, unlimited O2 to O2 minutes, unlimited calls to 10 landlines, 300 any network minutes, unlimited texts and device insurance from £45 per month.

Consumers will be given 750 any network minutes, unlimited texts, 500MB of data and device insurance for £55 per month for the 16GB iPhone 4S device and £65 per month for the 32GB device.

Both SME and consumer customers will be given unlimited Wi-Fi access through BT Openzone, O2’s International Traveller service and a choice of bolt ons.

There is no up front cost for the device.

At the end of the 12 month contract, customers will be able to return the device to O2 and take out a newer handset on a similar scheme or update to another O2 contract.

O2 marketing and consumer director Sally Cowdry (pictured) says the offering is the first of its kind in the UK and brings the mobile sector in line with other electronic goods sectors.

“Innovation is not just about product,it is also about service, providing new ways for people to buy. We want to ensure that customers can pick and use the right option for them,” Cowdry said.

“This is the first time a UK mobile operator has adopted a leasing model. We know that customers and small businesses are used to leasing everyday items from cars and washing machines to photocopiers and office space.”

“They understand how it works and what the advantages of a leasing are. We have simply taken this idea and applied it to the smartphone market.”

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