2012 predictions: O-bit marketing director Elizabeth Sparrow

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Mobile can play an important role for UC resellers gaining a foothold over their competitors by adding value to their service, according to O-bit Telecom sales and marketing director Elizabeth Sparrow

“Introducing mobile is a natural way by which UC resellers can lock out the competition. It is not only relatively easy to understand, but has healthy margins.

“The key to success is finding different ways to add value to your service, which is what O-bit is here to help resellers do with our white-labelled solution.

“We are increasingly coming across resellers who purely focus on calls and lines, but expect to win vertical sales opportunities. In 2012, these are the resellers who will find it hard to maintain their margins and turnover.

“Inevitably, we are going to see a downward spiral in the cost of calls and therefore margins.”

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