2012 predictions: O2 business sales director Ben Dowd

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O2 business sales director Ben Dowd reckons flexible working will be key, with businesses looking closer at how they can join up their communications

“2012 will be a year of contrast. There will be a party atmosphere in the air during the summer, with the Olympics and the Queen’s Diamond Jubilee both taking place, and we fully expect the Games to be used as a showcase for the latest mobile services.

“This period will bring challenges for businesses, who will need to crack flexible working as there will be lots of people in the UK and getting to work might not be that easy.

“Business will be in a different place. We expect a tough economic environment, and companies of all sizes will continue to be careful and considerate about the decisions they make regarding their ICT expenditure.

“Firms will examine their existing infrastructure to see how it can be joined up to create a better business for them. They will want to connect their people, their comms and their IT systems without spending the earth, so they will want simple ideas and solutions and a different way of thinking.

“I believe 2012 will be the year of applications and tablets. These two technologies will create a compelling combination that will be able to deliver new efficiencies, innovations and ways of working.”

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