Virgin Media director of mobile Jamie Heywood reckons mobile data will continue to become a costly thing for operators, with all-you-can-eat data bundles being replaced more by tiered data plans
“Smartphone users are consuming increasing amounts of mobile data every day – there’s nothing new about that. What is staggering though is the rate of this increase.
“It is no secret that mobile data capacity is expensive. With increasing numbers of people owning smartphones, coupled with changing behaviours that see them leading a more connected life, there is potential for this to become an expensive headache for operators.
“So how will they ride the data wave? We’ve already seen the rapid decline of all-you-can-eat data bundles, and these are likely to be replaced by tiered data plans.”