2012 predictions: The Word managing director Huw Stiley

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Customers will look for one device or partner to meet all of their communications needs, according to The Word managing director Huw Stiley, as the winners emerge as those that are true telecoms partners

“The current business climate, paired with technological advances, is driving customers to expect more from one source.

“From the increasing ability and functionality of smart devices and integrated, feature-rich systems and IT applications through to telecoms partners and suppliers, flexibility, adaptability and capability are becoming the baselines by which customers assess solutions.

“Customers are becoming very familiar with the concept that a wide range of capabilities and services from one device or partner increases their worth and enables the customer to operate more efficiently.

“The winners in 2012 will be those companies that have invested in their business structures to become true telecoms partners.”

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