2012 predictions: Uplands managing director Paul Hooper

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Uplands Joined Up Communications managing director Paul Hooper sees unified comms being fundamental for dealers, with customers increasingly demanding single-point solutions

“It is impossible to make any predictions for next year without talking about unified communications.

“Those of you who have been in the industry long enough will look back at each year’s predictions and see that everyone touches on unified comms, however this year there is even more reason to because the sector has really developed momentum.

“With the introduction of ICT solutions, customers are now not only benefiting from, but are demanding, single-point unified solutions.

“My other prediction would be borne out of a necessity that will see greater collaboration from business partners as the economic climate continues to grip our business community.

“We’re going to see the necessity for communication suppliers to think more holistically about their business customers’ needs and desires and come up with creative solutions to help them manage their businesses more effectively in the coming months and years.”

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