Andy Marrs joins in newly created role, tasked with identifying future industry trends
O2 Media has appointed Andy Marrs as marketing insights manager in a newly created role.
Marrs (pictured) will work closely with key mobile industry bodies and analyst houses to determine and understand future industry trends and market sizes, reporting back to O2 Media, its clients and partners.
He had worked at consumer magazine publisher IPC Media for seven years as head of insight audiences before joining O2 Media. There he was responsible for the management and delivery of consumer, brand and market insight to support the firm’s portfolio of multimedia brands.
O2 Media launched in March 2008. It’s permission-based messaging service O2 More, which offers O2 customers special promotions such as gig tickets via text message, had over six million customers as of November 2011.
O2 Media head of planning Charlie Hunter-Schyff said: “The whole philosophy and vision for O2 Media is to provide insight into consumer behaviour through the best data possible, so we can gain the consumers’ attention and prompt a response.
“In order to keep our business relevant and leading edge we need to understand industry trends that can help drive innovation and Andy will play a key role in determining the shape of our product roadmap.”