Brightstar and Data Select secure exclusive LG and Sony deals


Data Select and Brightstar announce exclusive agreements to distribute LG’s third Prada and the Xperia S from Sony respectively

Hardware distributors Data Select and Brightstar Europe have won exclusive distribution rights for LG and Sony’s latest handsets.

Data Select confirmed last week it will stock LG’s third Prada handset, which launches February 7, until the beginning of March, when it will then become available to LG’s other partners Brightstar and 20:20 Mobile.

Meanwhile, Brightstar Europe has secured an exclusive distribution deal for Sony’s first branded handset since its split from Ericsson, the Xperia S.

Brightstar will begin shipping the device from March 9 until April 1, when it will be available through all distribution channels.

Data Select MD Roy Taylor told Mobile News more than 75 per cent of all stock has been pre-ordered from its dealer and retail partners already. He refused to place a figure on the amount, however.

It is the second consecutive LG ‘hero handset’ secured by Data Select in the past six months, the firm having previously had an exclusive on the LG 3D Optimus.

Taylor said: “We’ll be the only ones going to market with the device. We’ve done the last two major hero product launches for LG because of the reach to market we have. We expect it to be a huge success.”

Brightstar managing director Jim Michel said the company was currently undertaking a number of key customer visits and preparing marketing material in order to make a success of the launch.

Michel said: “Winning the pitch for the distribution sector demonstrates our ability to work with manufacturers to deliver innovation into new and existing sales channels.

“Demand is high and we are looking closely at all marketing plans from customers to ensure that everyone gets stock of the device. It’s already featuring with online resellers, and B2B dealers are after stock, too.”

Meanwhile, Vodafone has announced it will not stock the Xperia S. It is the only UK operator not to offer the device.

Retailers Carphone Warehouse and Phones 4U have confirmed they will stock the handset.