Brightstar and Data Select secure exclusive LG and Sony deals

Written by: Mobile News
Brightstar and Data Select secure exclusive LG and Sony deals

Data Select and Brightstar announce exclusive agreements to distribute LG’s third Prada and the Xperia S from Sony respectively

Hardware distributors Data Select and Brightstar Europe have won exclusive distribution rights for LG and Sony’s latest handsets.

Data Select confirmed last week it will stock LG’s third Prada handset, which launches February 7, until the beginning of March, when it will then become available to LG’s other partners Brightstar and 20:20 Mobile.

Meanwhile, Brightstar Europe has secured an exclusive distribution deal for Sony’s first branded handset since its split from Ericsson, the Xperia S.

Brightstar will begin shipping the device from March 9 until April 1, when it will be available through all distribution channels.

Data Select MD Roy Taylor told Mobile News more than 75 per cent of all stock has been pre-ordered from its dealer and retail partners already. He refused to place a figure on the amount, however.

It is the second consecutive LG ‘hero handset’ secured by Data Select in the past six months, the firm having previously had an exclusive on the LG 3D Optimus.

Taylor said: “We’ll be the only ones going to market with the device. We’ve done the last two major hero product launches for LG because of the reach to market we have. We expect it to be a huge success.”

Brightstar managing director Jim Michel said the company was currently undertaking a number of key customer visits and preparing marketing material in order to make a success of the launch.

Michel said: “Winning the pitch for the distribution sector demonstrates our ability to work with manufacturers to deliver innovation into new and existing sales channels.

“Demand is high and we are looking closely at all marketing plans from customers to ensure that everyone gets stock of the device. It’s already featuring with online resellers, and B2B dealers are after stock, too.”

Meanwhile, Vodafone has announced it will not stock the Xperia S. It is the only UK operator not to offer the device.

Retailers Carphone Warehouse and Phones 4U have confirmed they will stock the handset.

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

There will be a version of the Apple Watch which will cost in excess of £10,000....
Written by a numpty! I don't think that the apple watch will be in the same price bracket as a Rolex...
Noted - thanks...
Please reread the penultimate paragraph - that quote doesn't say that microsoft is treading water - it says that Blackberry is: "While Microsoft is making significant effort to grow its prese...
What an ugly pig of a phone!...
I've always supported blackberry and am hoping that this phone helps them get back on to the road to redemption with their past and current customers. The BB10 rollout was a complete unmitigate...
The BlackBerry Z30 was released on October 1, 2013 - not "mid October" as you suggest. What was that you said about research? We tend to round dates off to the nearest month - rather than somethi...
Hi Chris, Our Mystery Shopper did do a review in Middlesbrough a few weeks ago - http://www.mobilenewscwp.co.uk/2014/09/09/mystery-shopper-middlesbrough/ However, we are looking at sending ...
How can you say in the little quip under the headline that this was the first BlackBerry released in a year? In your own article you have quoted Marty Beard as saying " We began rolling out the Z...
Your Mystery shopper surveys are always concentrated in the Southern regions.. Will you be planning on seeing how the northerners represent their respective brands?...

Social Media Feed