Mystery Shopper: Sutton Coldfield

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Mystery Shopper wants a phone with an MP3 player, camera, radio and SatNav on contract for no more than £25 per month. What’s the best deal around?

=4: Tesco

Product range – 2/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 4/5
Shop appearance – 4/5 
Total – 18/30

=4: Orange

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30

3: Carphone Warehouse

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 19/30

2: Three

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 22/30

1: Vodafone

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 23/30

Summary

Overall, these were good store visits and some helpful recommendations were made. The Three store was a very close runner-up, but Suzanne at Vodafone gave a great all-round performance.

At the Three store the suggested handset had a small screen size and the minute allowance was too high for my requirements.

I had a good experience at Tesco, but this was let down by the lack of questioning ability.

Orange and Carphone Warehouse focused too much on the one option.

Full article in Mobile News issue 507 (February 13, 2012).

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This mystery shop was conducted by infinite, a leading field marketing provider specialising in the technology and FMCG sectors.  To find out how infinite can support your brand please visit www.infinitegroup.co.uk.


 

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