Nokia and BlackBerry ‘biggest losers’ in 2011, says GSM Exchange


Trading platform says Lumia 800 didn’t make it into its top 25 most requested devices last year, with demand for BlackBerrys in the European open market dropping

International mobile phone trading platform the GSM Exchange says the demand in the European market for high-end Nokia devices has plummeted to new lows.

Speaking to Mobile News, GSM Exchange business development manager Diylan Boshev said Nokia had been the “biggest loser” on the open market in 2011, with only one of its devices, the low-end 1616, making it into the top ten most requested devices.

He said demand for the Nokia Lumia 800 (pictured), released amid a multimillion-pound marketing campaign in Q4 last year was particularly weak, saying the device did not even feature in the GSM Exchange top 25 most requested devices.

He said Nokia lost the opportunity to gain a foothold in the open market when it launched the Lumia 800 because it focused too much on marketing and less on the manufacture of handsets.

However, Boshev said Nokia is still the “undisputed king” of the low-end handset range, with eight out of 10 requests being for Nokia devices.

Demand in the European open market for BlackBerry handsets has also dropped following the manufacturer’s data outages last year. Boshev claims western Europe, and the UK in particular, have become more a destination for selling BlackBerry devices rather than buying them.

In contrast, demand for Samsung’s high-end devices continues to be “incredibly strong”, with seven out of every 10 handset orders including a Samsung Galaxy S II.

Samsung’s Galaxy S II device sits second behind the Apple iPhone 4S in the most requested handset list, with its Galaxy Note device sitting at number five.

“The ultimate failure in the open market today would be Nokia and the ultimate winner is Samsung,” Boshev said.

“Looking back a few years, Nokia were synonymous with innovation, now the company has become obsolete.

“When Nokia were pushing the Lumia, they didn’t have enough availability to supply the demand, preferring instead to spend millions on marketing.

“In an open market you suffer when you don’t have enough supply, because when you are a distributor or a large wholesaler on the open market, when your local retailer requests a phone and you can’t give it to them, you give them alternatives.”