Three launches new price plans to ease bill shock


Three says new streamlined price plans which will launch tomorrow offer “fear free” internet usage for customers

Three will launch a new range of price plans tomorrow (March 8) which it says will “bring an end” to out of bundle data charges for its new smartphone customers.

Customers will be able to choose from either the ‘Ultimate Internet’ plan giving them all-you-can-eat data, or the ‘Essential Internet’ plan which provides 250MB of data with a guarantee of no additional out of bundle charges.

The Ultimate Internet plans start from £18 a month and offer either 100,300,500 or 1,000 minutes and 5,000 texts, while the Essential Internet bundle provides either 100,300 or 500 minutes for £12,£15 or £17 per month including 5,000 texts and 250MB of data.

Customers on the Essential Internet plan can also add 250MB of data for £2 every 30 days or an all you can eat add on for £5 each month which also lasts 30 days.

These customers are also able to change to the Ultimate Internet plan at any time during their contract.

“Three marketing director Thomas Malleschitz (pictured) said: “ These new plans see the end of out-of-bundle data charges. Three is built for the mobile internet, it’s at the heart of everything we do and that’s reflected in these new plans.

“Mobile internet usage is continuing to increase at lightning speed, customers are beginning to prioritise data and they rightfully expect their network to allow them to do so without hitting them with extra charges.

“We’re responding to this hunger for data and desire for control by creating a set of price plans that allow our customers to get the very best out of their smartphone, giving them the freedom to download their favourite music and apps, browse the internet and stay connected without having to worry about high bills.”

Customers taking out the new contracts will be eligible for a number of free smartphones including the Samsung Galaxy Ace on a £15 a month contract through to a Samsung Galaxy SII on a £36 a month contract.