Daisy recruits new director of marketing for retail business

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Kate O’Brien joins unified communications provider to head up marketing within its Retail division¬†

Daisy Group has appointed Kate O’Brien as marketing director of its Retail business. She reports to Daisy Group COO Gareth Kirkwood.

O’Brien joins from financial solutions provider Paymex, where she was group marketing director for almost three years. Prior to joining Paymex, she held senior marketing positions at building society Alliance & Leicester, high street retailer Matalan and cinema firm UCI Cinemas.

Kirkwood said: “With the expansion of new business communications channels and developments across our growing product mix, Kate will be instrumental in communicating how Daisy’s products and solutions can help business customers become more agile, more efficient and more productive in a tough economic climate.

O’Brien added: “Daisy has a great opportunity to amplify its voice in a crowded market and we will achieve this by deploying targeted, relevant and integrated communications using a range of channels – from traditional advertising to maximising our use of interactive social media channels.”

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