Sony Mobile appoints new UK marketing director


Sony Mobile appoints Catherine Cherry as its new UK and Ireland marketing director following David Hilton’s departure last month

Sony Mobile Communications has appointed Catherine Cherry as its new marketing director for the UK and Ireland.

Cherry will be responsible for Sony Mobile Communications’ marketing efforts and strategy in the regions, and will be based at the company’s head offices in Hammersmith, west London.

Cherry joined Sony Group in its European management development programme in September 2001 and was also assistant marketing manager and European product marketing manager for the electronics manufacturer.

She was then global product marketing manager at Sony Ericsson for three years at Sony Ericsson from January 2008 before becoming UK and Ireland head of product management.

David Hilton left his role as UK and Ireland marketing director after five-and-a-half years to pursue other business opportunities.