Nokia and Microsoft’s partnership showing signs of encouragement but Android continues to be the dominant OS player, taking almost half of the share in the UK
Sales of Windows Phone 7 (WP7) handsets have edged ahead of those using the Symbian platform in the UK, according to Kantar WorldPanel ComTech. It said Nokia and Microsoft’s push behind WP7 has started to pay dividends.
In the 12 weeks ending February 19, WP7 held a 2.5 per cent share, growing from 0.5 per cent a year ago. Kantar said this was primarily down to the Nokia Lumia 800 (pictured), which took 87 per cent of WP7 sales.
Symbian’s share fell 10 per cent from a year ago to 2.4 per cent in the UK.
Android now holds almost half of the operating system share according to Kantar’s figures, up to 48.5 per cent from 37.8 per cent a year ago. Share for Apple’s iOS operating system rose seven per cent over the year to 28.7 per cent.
RIM’s operating system remains the third most popular platform, despite it falling 7.3 per cent over the past 12 months to 17.1 per cent.
Kantar said that in the UK, smartphones made up 73.2 per cent of sales over the 12 week period, meaning 51.3 per cent of the population own a smartphone.
Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo said: “There are strong signs that WP7 Nokia handsets are starting to make an impact on the European smartphone market though US sales, where the Nokia brand is weaker, remain underwhelming.
“The fact that WP7 sales have overtaken Symbian based on one handset is encouraging; however, Nokia will need to expand the range quickly in order to keep up with the slew of next generation competitor products being launched in quarter two.”