Former Virgin Media head of marketing strategy joins Everything Everywhere to drive growth in small business market
Everything Everywhere (EE) has appointed former Virgin Media head of marketing strategy Mike Tomlinson as small business marketing director.
He will be responsible for marketing to small businesses across the T-Mobile and Orange brands, reporting to vice president of business Martin Stiven.
Tomlinson held a strategy manager post at Cable & Wireless in the late 90s prior to joining Virgin in 2001 and spending four and a half years at the company.
Since leaving Virgin in 2005, Tomlinson has worked as a consultant for mobile operators in Europe, Central America and the Middle East.
Tomlinson has spent 18 years working in the communications sector, over half of which was focussed on small businesses, according to EE.
Stiven said: “Mike comes to us with a great background in small business strategy and marketing.
“We’re committed to becoming the technology provider that small businesses turn to when looking for the tools to help grow their companies.
“With his years of global experience developing small businesses’ communications and data-led strategies, I’m confident that Mike will play a key role in achieving this goal.”
Tomlinson said: “I’m hugely excited to be part of Everything Everywhere’s ambitious market growth plans, and look forward to advancing our position in the small business sector.”