MOJO Maker forecasts turnover of £40m within next three years

Written by: Paul Withers
MOJO Maker forecasts turnover of £40m within next three years

Significant investment to fund advertising campaigns and moves into new business channels, driving a tenfold increase in turnover 

Original device manufacturer (ODM) MOJO Maker says it expects a tenfold increase in turnover, to £40 million, by 2015.

The Staffordshire-based company launched in May last year and posted turnover of £3.6 million as part of its latest financial results in March.

The company sells its products directly through its website and Tesco in the UK and Ireland, and says it is now in discussions with a number of new operators, retailers and MVNOs to stock its products in the coming months.

Managing director Caroline Preston said the company has also received a substantial investment fund to promote the business, increase awareness through advertising and move into new business channels.

It has already begun its first TV advertising campaign on Irish Channel 3e and UK channel E4, promoting its Chat (pictured), SNapps, Lite and Reem handsets in the UK and Ireland. The campaign runs for six weeks.

There are plans to launch advertising campaigns in France, Spain and Germany in the coming months as well.

Six more devices, including three Android-based handsets and its first tablet product, the Surfpad, will launch later this year, bringing its portfolio to 10.

Preston said: “The investment is substantial enough to allow us to increase channels, invest in consumer marketing campaigns  as well as build on the core infrastructure we have at an accelerating rate.

“This will allow us to introduce six new products this year to grow our portfolio to 10 pieces, as well as being able to work within up to six new channels. We’re in discussions with a number of operators, MVNOs and retailers as we attempt to do that.

“Our turnover last year was £3.6 million and within the next three years we can reach anywhere between £25 million and £40 million, ultimately being driven by the investment being made in the company, of which we are seeing the benefit already.”

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Janice - have you tried Three's Intouch app? If you can connect to Wifi at work, you'll be able to make calls and texts using that....
I've just spoken to a Customer Service advisor at Three as I have been having problems since last week Wednesday afternoon. This issue is definitely still ongoing for not only Three customers but...
I have been a member for some time and are now leaving because they have taken £7.50 Goody Bag cost out of my Bank but has not been included on my Balance. So I have been able to use my Phone si...
EE are not the first operator to do this. Three already have an app that allows you to make calls and send/receive texts over Wi-fi when there is no mobile signal available....
if 3 buys o2 I will jump ship at end of contract...
That's your opinion, but it certainly wasn't the best way of phrasing it. That wasn't the only reason the EE advisor scored so poorly, which is made clear in the full review in issue 582 of Mobil...
your mystery caller clearly doesn't have a clue what he is talking about. that is not insensitive at all. quite the opposite....
I think you've entirely missed the point there, Marc. It's not about telling someone to go out to the shop (although that often loses points any way as its rare someone calls up a telesales line ...
I have to say, if you are indeed a blind person you should know it is a lot easier to actually go into a shop and feel the phone for yourself. your first comment about EE slammed them when in fac...
How can i place my contacts in order by first names please. Thank you Mrs Doreen Haggar ....

Social Media Feed