MOJO Maker forecasts turnover of £40m within next three years

Written by: Paul Withers
MOJO Maker forecasts turnover of £40m within next three years

Significant investment to fund advertising campaigns and moves into new business channels, driving a tenfold increase in turnover 

Original device manufacturer (ODM) MOJO Maker says it expects a tenfold increase in turnover, to £40 million, by 2015.

The Staffordshire-based company launched in May last year and posted turnover of £3.6 million as part of its latest financial results in March.

The company sells its products directly through its website and Tesco in the UK and Ireland, and says it is now in discussions with a number of new operators, retailers and MVNOs to stock its products in the coming months.

Managing director Caroline Preston said the company has also received a substantial investment fund to promote the business, increase awareness through advertising and move into new business channels.

It has already begun its first TV advertising campaign on Irish Channel 3e and UK channel E4, promoting its Chat (pictured), SNapps, Lite and Reem handsets in the UK and Ireland. The campaign runs for six weeks.

There are plans to launch advertising campaigns in France, Spain and Germany in the coming months as well.

Six more devices, including three Android-based handsets and its first tablet product, the Surfpad, will launch later this year, bringing its portfolio to 10.

Preston said: “The investment is substantial enough to allow us to increase channels, invest in consumer marketing campaigns  as well as build on the core infrastructure we have at an accelerating rate.

“This will allow us to introduce six new products this year to grow our portfolio to 10 pieces, as well as being able to work within up to six new channels. We’re in discussions with a number of operators, MVNOs and retailers as we attempt to do that.

“Our turnover last year was £3.6 million and within the next three years we can reach anywhere between £25 million and £40 million, ultimately being driven by the investment being made in the company, of which we are seeing the benefit already.”

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Can anyone tell me where these phones are manufactured?...
EE sounds to me like they're caught up in their own marketing self-importance hype. I looked through their price plans, and almost all 4G tariffs come with pitiful data allowances (500MB and the ...
Damn 32GB of memory...
I am so happy to find out today that, I have the pleasure to go and see Ed at Wembley!!!...
I doubt the competition commission would approve Vodafone buying EE. It would give them a huge marketshare in the UK market....
Totally agree with article and they are still doing it!!! The call you pretending to be Orange and get you to upgrade. I did this and then they didn't send phones or sim or any contract whatsoeve...
Why don't Vodafone buy it? EE is the best network in the UK by far...
I am on ee I have never got a 4 g signal yet, further to this my fb is most of the time not functioning, as it hovers with "connecting" forever, I have to wait till I get home to connect to my vi...
Problem is that the tecdesk 5500 is £270 trade cost which is ridiculously expensive....
please can 128gb fit in samsung galasy k zoom mobile????...

Social Media Feed