RIM to focus on corporate customers

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BlackBerry maker says it concentrate on its strengths as it announces £78 million quarterly loss and management shakeup

BlackBerry maker Research In Motion appears to have conceded defeat in the consumer market, saying it will concentrate the bulk of its efforts on corporate customers.

The firm says it will continue to target “key consumer segments” such as the entry -level smartphone market, but plans to build on its strengths in the enterprise market where it began its business.

The firm made the announcement as it revealed another set of disappointing quarterly results which saw the firm record a loss of $125 million (£78 million) and revenue slide 25 per cent to $4.2 billion (£2.6 billion) from $5.6 billion in the same quarter a year ago.

RIM CEO Thorsten Heins (pictured), who took over in January, said: “We plan to refocus on the enterprise business and capitalize on our leading position in this segment.”

“We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.”

Following coverage of Heins’ comments, RIM moved to quell talk of it abandoning the consumer market.

Rim global sales and regional marketing SVP and managing director Patrick Spence said: “The claim that RIM has said it will withdraw from the consumer market is wholly misleading.

“Whilst we announced plans to re-focus our efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments.

“We listed BBM, as well as the security and manageability of our platform, amongst our strengths.”

The decision to focus on the business market is part of a wider strategic review of the business announced by Heins.

RIM has also revealed a number of executives are leaving the company.

RIM has also announced that former co-CEO Jim Balsilie is stepping down form the firm’s board and leaving the company entirely.

Balsillie and RIM founder Mike Lazaradis stood down as co-CEOs in January.

Software chief technology officer David Yach and global opeartions chief operating officer Jim Rowan are also leaving the company.

 

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