Orange signs Sony as global handset partner for Euro 2012


Duo partner to give fans the opportunity to win prizes including a VIP trip to the final, Sony PlayStation products and Xperia smartphones

Orange has announced Sony Mobile Communications as the global handset partner for the UEFA Euro 2012 football tournament. The operator is the official sponsor of the event in Poland and Ukraine.

The partnership will see a number of incentives throughout Europe, including online competitions, in-store promotions and live events, giving fans the chance to win tickets to the tournament and Sony Xperia smartphones.

The Orange Supporters Cup sees fans compete individually and in teams for prizes including VIP bus trips to Warsaw and Kiev, and Xperia handsets. They can do this by visiting

Orange Golden Goal starts in May, with fans competing in an Orange Facebook game to test their football knowledge. They can win VIP packages to the final of the tournament on July 1, Sony PlayStation products and Xperia mobiles.

When customers visit Orange shops throughout Europe, they can win vouchers for smartphones and receive special tariffs, merchandise and gifts with every Xperia device bought.

Sony Mobile Communications vice president and director of the global Orange account Pieter Pierle said: “This partnership with Orange allows us to benefit from the combination of two powerful brands and gives us an opportunity to introduce our Xperia smartphones to Orange’s broad customer base, extending our reach to even more consumers.”