Frequency sinks £50k into signal booster TV ad campaign


Mobile accessories distributor develops advert to run over four weeks across several TV channels in an attempt to further boost sales of Nextivity’s product

Frequency Telecom has spent £50,000 on a four-week advertising campaign to promote the Nextivity Cel-Fi RS2 3G signal booster.

Frequency Telecom is an officially appointed European distributor for Nextivity.

The 30-second advert uses cartoon graphics to demonstrate how the Cel-Fi RS2 (pictured) can turn one bar of 3G signal into a maximum of five, providing mobile users with better call quality, faster data downloads and a reduction in missed and dropped calls.

The advert first aired on April 2 and runs on channels including Channel 5, Sky News, Sky Atlantic, Motors TV and ESPN, showing over 370 times during the campaign.

Frequency Telecom managing director Gareth Limpenny said: “We’re naturally excited at developing a TV ad and seeing how it will further boost sales. This activity reinforces our belief that good distributors work as an extension to the brand owner to help develop sales through the channel and build the brand.”

Consisting of two wireless linked devices – a window and coverage unit – as well as smart antenna technology, the Cel-Fi RS2 seeks out the best available signal to maximise coverage on mobile devices.

It promises improved voice coverage, allowing users to gain better indoor reception within buildings of up to 13,300 square foot. The products self-install with no external aerials, cables, plugs and settings required.

The product has been approved by Ofcom and is the only legally approved product of its kind in the UK.

It is available from Frequency Telecom for use on the T-Mobile and Orange networks, costing £399.99.

The distributor also has a dedicated UK portal at www. for direct consumer purchases.