Genuine Solutions in Integral supply deal


Accessories distributor to stock Integral Memory’s entire range of products in a deal it says compliments its offering to its customer base

Genuine Solutions has become an official supplier of Integral Memory products – a partnership it says will allow it to target new areas of business.

The deal will see the Surrey-based company stock Integral’s entire range of products, including microSD memory cards and USB flash drives, to its 600 strong independent dealer channel.

Genuine Solutions managing director Christian McBride (pictured) said: “We have deliberately identified this relationship as key to offering great value to our customers and developing both companies further.

“Integral is a key brand to have in our range and complements the Genuine Solutions offering to our diverse customer base perfectly.”

The deal with Integral follows Genuine’s appointment as a strategic distribution partner for German audio manufacturer Sennheiser in January.

Under that agreement, Genuine rolled out Sennheiser’s smartphone hands-free and headphone range as well as marketing, training and pricing support for the manufacturer.

Meanwhile Kingston Police have confirmed they have closed their investigation into a burglary at Genuine’s Chessington warehouse in December, in which £300,000 worth of stock was stolen from the premises.

At the time Genuine offered a £25,000 reward for any information leading to the arrest of the criminals, who took products including smartphone batteries and Bluetooth headsets by smashing into the building through an adjoining wall.

“The investigation into the Chessington burglary has closed and there have been no arrests made in connection with the stolen goods,” a spokesperson from Kingston Police said.