Samsung becomes Leyton Orient shirt sponsor


New deal between Samsung and Leyton Orient will see company logo appear on front of home shirt for the 2012/2013 season

Samsung has announced it will become the official shirt sponsor of London football club Leyton Orient for the 2012/2013 season.

The deal will see the Korean electronics giant appear on the front of Leyton Orient’s home shirt and on the back of its away shirt.

The deal with the League One club becomes Samsung’s third football club sponsorship in the UK adding to existing deals with Chelsea and Swindon Town.

As part of the new deal announced today (April 18) Leyton Orient’s shirts will be displayed at the Samsung store at the Stratford Westfield shopping centre this weekend.

Club supporters visiting the store will be able to enter into a free prize draw to win prizes including a 40 inch Samsung TV, Galaxy Note and a signed shirt.

Samsung UK and Ireland managing director Andy Griffiths said: “We are delighted to add Leyton Orient to our football sponsorships in the UK.

“Samsung is committed to supporting football at every level in this country. We believe that the game can only flourish if the grass roots are properly nurtured.”

Leyton Orient Chairman Barry Hearn (pictured second from left) added: “We are thrilled to welcome Samsung Electronics as our club sponsors for the 2012/13 season.

“We’re really looking forward to working with them during what we are confident will be a successful season for the club.”

As well as signing the agreement with Samsung, Leyton Orient has also penned a deal with video game publisher Electronic Arts (EA).

That agreement will see EA’s logo appear on the front of the away shirt and on the back of the home shirt.