Advanced creates mobile arm in move on $15.9bn apps business

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IT software developer creates Advanced Mobile Communications in a move that sees it offer airtime, mobile devices and applications bundled together for the first time 

Advanced Computer Software Group has created a new mobile division as it looks to take advantage of the $15.9 billion application market.

The Surrey-based company, which claims to be the leading supplier of software and IT services to the health, care and commercial sectors, has created a new mobile division, Advanced Mobile Communications.

The firm’s CEO Vin Murria (pictured) said the new arm puts the business in a unique position by offering airtime, mobile devices and mobile applications bundled together for the first time.

The company will offer O2, Vodafone and Orange airtime connections. Advanced has a pre-existing relationship with Orange to provide airtime for its Advanced Health and Care division.

The company has also partnered with hardware distributors Data Select and 20:20 Mobile for handset stock.

Murria said: “We’re already seeing considerable take-up of mobile applications and technologies and this demand is only expected to increase.

“With the launch of Advanced Mobile Communications, we have mobile applications, technologies and airtime all under one roof, demonstrating our commitment to mobile working while making it as easy as possible for businesses to roll it out.

“No other UK-based IT provider has its own in-house mobile airtime and hardware division.

She added: “With Gartner predicting that mobile applications will generate $15.9 billion in end-user spending in 2012, we are primed to take full advantage of the surge in demand for mobile applications and the associated hardware and airtime opportunities.”

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