New giant dealer emerges from Premier Mobile/Phonebox sale

Written by: Paul Withers
New giant dealer emerges from Premier Mobile/Phonebox sale

PMGC Technology inherits 54,000 connections and £10 million revenue stream to become UK’s second largest independent mobile dealer

Newly created company PMGC Technology has acquired Vodafone platinum partners Premier Mobile and Phonebox Communications for an undisclosed sum.

PMGC was formed by Premier Mobile managing director Jason Yeomans (pictured) on March 2 through “internal funding.” He will retain his current position.

The acquisition of Solihull-based Phonebox was completed shortly after, with MD Nigel Harrison exiting the industry after more than 18 years.

Yeomans, who holds a 30 per cent stake in Premier Mobile, acquired the remaining 70 per cent from director Alan O’Brien as part of a management buyout. O’Brien now exits the industry.

It is the first time two Vodafone platinum partners have been bought together.

PMGC Technology becomes the UK’s second largest mobile dealer with a customer base of more than 54,000 connections, of which around 43,000 are on Vodafone, and combined annual revenues in excess of £10 million.

Rival platinum partner Premier Telecom is the biggest, with a customer base thought to  exceed 90,000 connections.

Yeomans said: “Phonebox was a business we very rarely came across when we were out selling so we know they have different customers and a different market focus to what we had. Therefore it is a business that complements us greatly.

“Growing the business organically and moving us from a pure play mobile provider to a telecoms and IT fully managed service provider is now our sole focus. Further acquisitions are being considered, and we are in discussions with a number of strategic IT partners.

“The acquisition of Phonebox provides us with the perfect launch pad, increased critical mass, capability and expertise, to enable some ambitious longer-term strategic aims that include IP voice, IT hosting and Cloud computing.

“Ultimately, it’s about being able to offer our customers unparalleled service, but at the same time introducing new innovative technologies and solutions to enable customers to fuel their continued growth.”

Harrison, who said his interest in the industry was “waning”, said he will invest the funds into his commercial and residential property business.

Harrison said: “I made it clear I wasn’t particularly interested in going ahead with the merger and was more interested in exiting the industry.

“I have been doing the same thing for a long time and a little bit of boredom had crept in. It was time for me to let go and give it to someone who could take the business from where it is today to where it could be in the future.”

Premier’s base is focused predominantly on the public and corporate sectors whereas Phonebox has more of a focus on the SME and SoHo markets.

All customers acquired from Phonebox are connected to Vodafone through its platinum partner status. Premier’s airtime relationship with Orange remains unaffected.

Premier Mobile retains its offices in central London, Altrincham in Manchester and Sunderland in the north-east of England.

Premier’s Leamington Spa office was shut last week, with all four staff relocated to Phonebox’s office in nearby Hampton In Arden in Solihull, West Midlands. All 61 staff combined – 35 from Premier and 26 from Phonebox – remain unaffected by the acquisition.

Shez Cheema has also joined PMGC as finance director, having held the same position at unified communications provider Azzurri Communications between 2001 and 2009, where he was involved in the acquisition of 16 companies.

2 Responses to “New giant dealer emerges from Premier Mobile/Phonebox sale”

  1. mwg says:

    2nd biggest what about AZzurri and few others with bigger bases !!!!!!!!!!

Trackbacks/Pingbacks


Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

There is a lesson in this somewhere - !...
See the lack of tacky armour - that's why I make the big bucks short stuff...
MSE should refund £20 plus consequential losses to customers who followed its recommendation, which incidentally MSE expected to be paid for. 20,000 new customers in the last month - where did t...
I'm not sure I'd unreservedly accept everything Ovivo alleges there. There were obviously good enough back office systems to identify customers for billing purposes, as it was possible to log in ...
Some customers have received an email from an insolvency practitioner...
This setback hasn't deterred Mr Zand from his interest in mobile networks new company: ZYO Mobile...
Digging deeper I see they still do All You Can Eat Data - scrub that bit :-)...
2GB? That's nothing. I can use that in a day when travelling. So my excellent One Plan will be no more when it's up for renewal then. I suppose it was too good to be true when you see what others...
And the most cost effective way to do this is through telephones. The contact center currently has 675 employees and these additional jobs will bring the workforce to 835 in just the few years...
Sort out your network first !!...

Social Media Feed